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Business, Management and Accounting >
Tourism, Leisure and Hospitality Management
International Journal of Hospitality and Tourism Systems
Publisher:Publishing India Group
Editor in chief:Prof. Suresh Kumar
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Browse by Volumes
Quality Of Work Life And Women: A Case Of Hotel Industry
Volume: 5 | Issue no: 2-2012 | Pagination: 59-71
The Quality of Work Life has emerged a pivotal research area in both developed as well as developing countries of the world especially hotel sector which people are recognised as a valuable asset. This study aims to make an in depth study of the factors of QWL that attribute to the satisfaction of women in the hotel industry, thereby suggesting various ways and means to improve the QWL among the women in this industry in Selected Hotel Chains in India i.e Taj, Oberoi, Ashok, Welcome and Radisson. The results of the study depicted that on the overall QWL index, women employees are satisfied with quality of work life in the hotel industry. Also, a comparison of the undermined QWL factors was made on the basis of chain and on the basis of location using ANOVA. In both these cases, it was proved that satisfaction of women employees remain to be the same.
The Online Marketing Of Guam'S Overseas Weddings In Japan
Author:Fred R. Schumann
Volume: 5 | Issue no: 2-2012 | Pagination: 49-58
Destination weddings are increasing in popularity with Asian travelers, and as a result, many popular tourist destinations have established packages to accommodate couples for their overseas wedding experience. Some of the more well- known destinations for weddings with Japanese couples are: Hawaii, Guam, Australia, Europe, and the U.S. mainland. One reason for a couple's decision to have a wedding overseas can be attributed to lower cost. Hawaii leads as the wedding destination for Japanese tourists, but Micronesia (primarily Guam) follows Hawaii with nearly 30% (JTB, 2006:4). Guam has a well-established infrastructure to conduct weddings for Japanese couples and is an important Japanese wedding destination with a 24.4% share of the Japanese overseas wedding market (Travel Journal International, 2008).This paper examines the niche market of Japanese overseas weddings on Guam and presents an analysis of Japanese marketing literature. Its focus is on Japanese online marketing materials to identify common elements of marketing that are used to attract overseas wedding couples, their families, and guests from Japan. Online content used for the marketing of weddings, the types of amenities offered in wedding packages, price levels, and methods used in differentiating Guam's wedding experience from other destinations area.
Integrating Tourism With Rural Development Strategies In Western Kenya
Author:George Otieno Obonyo, Erick Victor Onyango Fwaya
Volume: 5 | Issue no: 2-2012 | Pagination: 42-48
Tourism being one of the most intriguing sustainable development themes has become popular economic development tool in many countries today. Tourism related activities are widely regarded as key-tools for rural development, especially in developing countries. Those villages with specific natural or social-cultural appeal have strong potential for attracting tourists from close or far off areas and this can have significant role in rural development. This research sought to find out ways through which tourism can be integrated with rural development strategies in Western Kenya and what the resultant benefits of the integration could be in the long run to the local communities studied. Focus group discussion (FGD) was used to obtain in-depth information describing integration of tourism with rural development. The FGDs participants were derived from hospitality and tourism enterprises in the region, community based organizations (CBOs), and Non- Governmental Organizations (NGOs) concerned with rural development in Western Kenya. A total of twenty seven participants were obtained for FGDs. Poverty was adversely mentioned by the participants as the major challenge which still inhibits rural development in the western Kenya. Finally this research suggests measures for the tourism policy planners in Western Kenya.
Tourism Promotion In Himachal Pradesh: An Opinion Survey Of Foreign Tourists
Author:Sushma Rewal Chugh
Volume: 5 | Issue no: 2-2012 | Pagination: 36-41
This paper examines the marketing strategies of tourism in Himachal Pradesh, which is a small Indian hill state. Tourism has emerged as an upcoming industry in Himachal. Having realized the importance of tourism the present work is an attempt to find out the present status of tourism promotion in Himachal and whether it justifies the tourism products of Himachal. The current paper covers the majority of the tourist destinations visited by the international tourists. This study covers the three districts of Himachal Pradesh namely Shimla, Kullu and Kangra, reason being that these districts attract maximum number of tourists in Himachal Pradesh. At least two destinations in each district have been chosen. 80 foreign tourists had been selected with respect to tourist arrival in the respective districts. Ultimate sample was selected on convenient cum random basis. The response categories were presented as Strongly Agree, Agree, No comments, Disagree and Strongly Disagree. Chi-Square was attempted on the responses of the international tourists. It has emerged from the study that the State of Himachal has the potential to become a year round popular destination amongst the foreign tourists provided if it is promoted aggressively.
The Competition Of Small And Medium Tourism Enterprises Case Study: Egyptian Travel Agencie
Author:Hamida Abd El Samie Mohamed, Marwa Fawzy Abd El Warth
Volume: 5 | Issue no: 2-2012 | Pagination: 25-35
The vast majority of tourism enterprises around the world can be described as small and medium tourism enterprises (SMTEs). The recent study emphasizes the important role of SMTEs for destinations. SMTEs try to improve their performance in an extremely competitive rapidly changing business environment. The paper also assesses the performance of SMTEs in the sector of travel agencies. Based on a quantitative survey, the research outlines the main areas of strengths and weaknesses concerning the business of SMTEs in Egypt. It also investigates the opportunities and strategies. Finally, the research concludes that Egyptian SMTEs can compete successfully if they can adopt new technologies and become niche players. The study also recommends that strategic partnership can foster future growth for SMTEs.
Hotel'S Care For Local Community
Author:Bambang Suharto, Janianton Damanik
Volume: 5 | Issue no: 2-2012 | Pagination: 16-24
Hotel's care for the community is a developing phenomenon, which has expanded considerably throughout the world in the recent years. It reflects the mutual relationships between hotels and social organizations that generate new opportunities. However, at the same time, it involves unique difficulties and challenges. In this paper, I intend to study the influence of hotel's care for local community's welfare based on triple-P (potential, placement, and protection) formula as the indicator with the use of explanatory survey method. Firstly, the finding of this analysis indicates that Four Seasons Hotel in Ubud has implemented triple-P formula with a sufficient category of 62.2%. Secondly, the analysis of impact on each variable of the triple-P indicators resulted in 39.4% from potential variable, 24.27% from placement variable, and 6.8% from protection variable. The total impact values of overall indicators were 70.47%. The remaining 29.53% was the outer factor which also influenced the local community welfare, but it was not analysed (epsilon). In conclusion, based on the triple-P formula in a practical way, the higher a hotel's care suggests the higher local community's welfare.
Challenges Faced By Tourist In Nagapattinam District: A Statistical Analysis
Author:R. Karthi, P. Jamuna Devi, B. Asha Daisy
Volume: 5 | Issue no: 2-2012 | Pagination: 9-15
Tourism is one of the world's most booming industries and the fourth largest industry in the global economy generating approximately $4 trillion annually worldwide. It is currently a complex and globalised phenomenon with demonstrated socio-economic importance. Many countries in Europe and Asia now completely depend on the income from tourism. Tourism in India is in such a position which is desirable in improving countries economy. The tourism industry can help to promote peace and stability in developing countries by providing jobs, generating income, diversifying the economy, protecting the environment, and promoting cross-cultural awareness. But in recent days there are lot problems faced by our tourists in various places such as booking of hotels, booking of air tickets though there are numerous e- booking facilities available all over the world. The research area focuses on the socio economic profile of the tourist coming to Nagapattinam District, Tamilnadu and to find out the challenges faced by the tourist while visiting the places. Finally provide suggestions for reducing the problems in the tourist places. The researcher has chosen Nagapattinam district as a research area for this study. 120 respondents were taken as sample for consideration after an exhaustive refining. Simple random sampling method was adopted for data collection. Suitable suggestions were given based on the findings observed from the in-depth analysis.
Magnetizing & Retaining The Finest Talent In Hospitality Sector, An Empirical Study Of Determinants Of Job Satisfaction And Effects On Employee Turnover In The Hotels Of Kuala Lumpur City Center
Author:Gopinath Sangaran, Anshul Garg
Volume: 5 | Issue no: 2-2012 | Pagination: 1-8
The hospitality sector is labeled as a service sector which provides services to their guest. The industry requires manpower to cope and provide to the guest demands. This situation creates the industry to be labour intensive. How about manpower supply to the industry Over the years employee turnover has become part of the industries challenge to retain and employ new workforce. The research was to understand the determinants of Job Satisfaction and Effects on Employee Turnover in the hotels. The focus was on the Hospitality industry Food and Beverage department Operational Employees. The research tried to assess the determinants of Job satisfaction and their decision to quit therefore creating a situation of Turnover. The research revealed that Choice of Work and Job Performance influenced Turnover and the main factors of Job Satisfaction that lead to turnover were Wages/Salary and Opportunity for advancement/Career progression. The analysis also revealed that there need to be a balance in order to attract and maintain potential employees as all factors that affect Job Satisfaction directly leads to turnover.
Tourism Development In Himachal Pradesh:Emerging Dimensions
Author:Jai Singh Parmar
Volume: 5 | Issue no: 1-2012 | Pagination: 66-76
Himachal Pradesh is the ultimate travel destination of India for tourists, artists, pilgrims and adventures since time immemorial. The natural scenic beauty, architecture, fair and festivals, salubrious climate and environment, snow-capped peaks, lakes, rivers, glaciers, adventure sports, temples of the region have emerged as the main tourist attractions in this region. Those who are hungry for the scenic beauty, this region offers its cultural richness and antiquity with amusement and environmental variety. The booming tourism industry in Himachal Pradesh is an engine to economic growth in rural areas of the state. Tourism planners need to moderate the level of risk at the destination through risk avoidance or enhancement policies in an attempt to satisfy tourist's motivations. Tourism has multiplier effect on the economy of Himachal Pradesh. The tourism industry of Himachal Pradesh is making substantial contribution to generation of employment and earning foreign exchange and the government has accorded due priority to ensure its growth over the years. The government of Himachal Pradesh have initiated various developmental plans for the development of infrastructure like railways, air transport, road transport and communication networks in order to promote the tourism in the main tourist destinations. Keeping in view the prime importance of this industry in the state of Himachal Pradesh, through the present study, an effort has been made to study the trend of tourist inflow, assessment of the services/facilities available to the tourists and analyze the attitude of the domestic and international tourists towards these facilities in various tourist destinations.
Village Tourism,A Key To Trigger Entrepreneurial Growth In Non-Tourist Centric Villages Of Gao:A Study
Author:Smitha Bhandare Kamat
Volume: 5 | Issue no: 1-2012 | Pagination: 57-65
Given the fact that Goa is the state with the highest unemployment rate, the focus is to assess the possibility of introducing Village Tourism in Goa in order to bring about entrepreneurial growth associated with tourism in the otherwise ignored (non-tourist) villages of Goa. In this regard the study attempts to get an insight of the impact of tourism on the existing entrepreneurs in tourist centric and non tourist centric villages. A survey was conducted of entrepreneurs in dual settings namely tourist centric and non- tourist centric. Simple percentage values, Chi Square, Bar chart etc are applied to interpret, analyze and present data. A survey of 650 entrepreneurs was undertaken, of which 325 are operating in tourist centric villages and another 325 are operating in non tourist centric villages. Both set of entrepreneurs are open to the concept of village tourism being introduced in their villages, and the opportunities tourism offers.
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