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Business, Management and Accounting >
Organizational Behavior and Human Resource Management
Journal of Rural and Industrial Development
Publisher:Publishing India Group
Editor in chief:Amit Kumar Dwivedi
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Browse by Volumes
Cross Loc Trade- Mitigating Conflict
Author:Afshan Yousuf, Kahkashan Khan
Volume: 1 | Issue no: 2-2013 | Pagination: 33-38
Cross LOC trade in Kashmir was initiated as a confidence building measure (CBM) between India and Pakistan on October 21st, 2008. Its success can be measured by the fact that it is growing, though the relations between the two countries have turned hostile on a number of occasions. The great symbolic and political value with which the trade was started needs to be kept alive to build on the gains more so for peace and economic implications than just emotions and symbolism. The paper aims to understand and present the special issues associated with this trade. Cross LOC trade has been successful in presenting the mutual interdependence and peaceful coexistence that Kashmir has been striving for. Now it is needed to consolidate on these gains for economic growth and stability of the region which is economically lagging behind because of the conflict. The slow yet steady pace of progress that this trade is showing can convince the reader that there is light at the end of the tunnel, notwithstanding the problems and challenges that this sensitive trade presents. The paper strives to make a modest attempt to understand and address the problems faced by all the stakeholders of this trade.
Can Bottleneck Of The Prospect Of Traditional Ssi Be Inevitable
Volume: 1 | Issue no: 2-2013 | Pagination: 25-32
Small scale industry (SSI) though sounds small but has a pivotal role in the sustenance of a nation's economy. But unfortunately many traditional SSI have gradually plunged towards darkness and lost in the past. Jari industry is one of the traditional SSI existing in India, especially in Howrah, Bengal. The study portrays number of problems appearing forth in the smooth journey of a progressed rural economy depending on the jari industry in the context of Howrah district. Unlike many other traditional crafts, the jari industry gave the bent down torso of rural economy a steadiness to stand against in the battle with their underdeveloped standard of life. But jari industry, a very old but important in terms of its popularity and low pollution, is under the threat of destruction like many others in the past, and puts up a question whether the vintage SSI can be saved from being extinct or not.
Linkage Between Microfinance And Rural Development In India
Author:A. Ibemcha Chanu
Volume: 1 | Issue no: 2-2013 | Pagination: 21-24
The basic assumption of this paper is that rural development in India should not be seen as a package of specific needs but as a transformation of rural life and conditions of the country. In this paper, it is assumed that the term rural development means the overall development of rural areas on a sustainable basis. In this background, the paper attempts to explain the link between the microfinance services and the rural development. The paper also argues that microfinance is not a magic bullet for poverty reduction and rural development in India. The paper which is conceptual in nature is totally based on secondary data.
Empowering Youth For Sustainable Agribusiness: A Study Of Kerala
Volume: 1 | Issue no: 2-2013 | Pagination: 16-20
There are clear signs of people moving away from agriculture sector in India. Same trend can be seen in the state of Kerala where youth are not ready to take up agricultural activities and are opting for white collar jobs. The paper analyses the current situation in Kerala state where the social development indicators are remarkable, but industrial development is not in a desirable way. Unemployment is in the severe form in Kerala. At the same time the dependence of Kerala on imports of food materials from elsewhere is increasing which are cultivated using chemical fertilizers and pesticides. The youth, of course, holds immense promises and potential which have been remained untapped in our country. The paper tries to give recommendations as to what can be done to attract youth towards agriculture and increase the number of agripreneurs in the state.
Energy Consumption And Economic Growth Nexus In The Indian Context
Author:Mousumi Bhattacharya, Sharad Nath Bhattacharya
Volume: 1 | Issue no: 2-2013 | Pagination: 7-15
An attempt is made to determine the direction of causality between disaggregated energy consumption (coal consumption, petroleum consumption and electricity consumption) and overall economic growth in India's economy. Methodology adopted includes Johansen co-integration test, Granger causality test in a VECM framework followed by impulse response analysis. The findings show a long term relationship among the variables. Additionally, bidirectional causality between coal consumption and economic growth is observed and a unidirectional causality is observed from petroleum consumption to economic growth. The findings suggest that proper and efficient sectoral allocation policy on energy should be designed coupled with adoption of environmental policies aiming at increasing energy efficiency and the use of renewable energy.
Analysis Of Industrial Areas Effects In Rural Development A Case Study Of Iran
Author:Mohammad Sadegh Ebrahimi, Soodeh Golabi
Volume: 1 | Issue no: 2-2013 | Pagination: 1-5
Rural industrialization means technical changes to improve quality of life for current generations of rural population. The purpose of this research was to investigate the impact of industrial areas on the development of rural regions (case study: Farahan industrial area in Iran). The research was conducted in the form of survey study. The populations of the research included employers in the industrial area, numbering to 236 by the selection procedure of random sampling. Data were collected through a questionnaire. The reliability of the questionnaire was calculated using a Cronbach alpha coefficient (alpha >0.85) for different sections after conducting a pilot study. In recent studies, it has been indicated that Farahan industrial area has considerable significance in the rural regions nearby. It has attracted a considerable amount of unemployed population from nearby villages and therefore plays a great role in developing their quality of life.
Case Of Indian Jaggery Industry: Bhagirathi Gur Manufacturers
Author:Amit Kumar Dwivedi
Volume: 1 | Issue no: 1-2013 | Pagination: 62-64
A Quality conscious Gur (Jaggery) Manufacturer Mr. Harivansh Bahgat, owner manager of Bhagirathi Gur Manufacturers (BGM), is very much worried about the costing of his four main products, manufactured at BGM. This is a family owned business which has sustained till the third generation of Mr. Harivansh. BHM has earned its name and reputation in the Jaggery manufacturing and allied products in Eastern Uttar-Pradesh and Western Bihar. Also, this group is recognized for its quality and timely delivery in the region. In recent times, the Eastern Uttar-Pradesh has become famous for Jaggery production, and so several Gur manufacturing units have been established. In the region more than 50 clusters are in working condition, and in turn a competitive scenario has emerged. Currently, BGM is producing four products Jaggery-Block, Jaggery-Powder, Jaggery Syrup and Jaggery-Candy. All these products have a common raw-material of Jaggery which is easily available in the north-eastern part of Uttar-Pradesh. BGM is using traditional method of production and costing the products. They keep direct material, expenses and labour to calculate direct cost of products and then add equal amount of indirect cost to each product. According to BGM per Kg. cost of products are Rs. 117.75, Rs. 113.37, Rs. 91.26 and Rs. 174.12 for Jaggery-Block, Jaggery-Powder, Jaggery- Syrup, and Jaggery Candy respectively. Although BGM produces all four products regularly, Jaggery-Block is the most popular product with a sound customer base. This year due to huge supply from other Gur Manufacturers in the local market the prices have gone down which is a matter of weighty concern for BGM management. BGM is producing Jaggery-Blocks at Rs. 117.75 and charge 15% profit approximates (Cost plus profit) which comes out around Rs. 141.00. Currently market price of Jaggery Block is varied from Rs. 120.00 to Rs. 125.00, which is not affordable by BGM, since they have a cost of Rs. 117.75 per Kg.
Impact Of Innovations In Rural Marketing: A Case Study Of Hul
Volume: 1 | Issue no: 1-2013 | Pagination: 58-60
The applications of principles of creativity and processes of innovation are the causes of effectiveness in marketing. Innovation is defined as exploiting new ideas leading to the creation of a new product, process or service. Another way of putting this is that an innovation lowers the costs and/or increases the benefits of a task. A wildly successful innovation increases the benefits-to-costs ratio. The innovation in rural marketing is brought by significant changes in the marketing mixes and four A's. Innovative marketing of products is about leveraging the marketing mix, namely the four P's: Product (Design and Packaging), Price, Place, and Promotion in ways that has not been before by the organization implementing the innovations. Rural marketing is customisation of the products as per the requirement of rural consumers to create, deliver, and communicate value to customers. The standard of living, rate of consumption for the rural consumer is entirely different from the urban consumer. Various consumer goods companies have customised their prices and pack sizes for penetrating the rural market. For instance CavinKare's Chic shampoo sachet @ Re 1 has brought revolution in rural marketing. To develop a product to suit the rural scenario, companies came up with special rural products, like battery free radio by Phillips, Sampoorna TV by LG, chotta haathi, Tata Ace by Tata and so on. HUL truly exemplifies in the innovation of rural products like Chic shampoo etc. The impacts of the rural marketing on rural consumers have been cited in this case.
Understating Consumer Psychology For Rural Retail
Author:Shruti Mitra And Ankit Srivastava
Volume: 1 | Issue no: 1-2013 | Pagination: 51-56
As the rural market in India is undergoing a change due to enhanced purchasing power of the rural consumer, the top retail companies are considering a market which has a potential and can be unleashed. This had drawn interest of various corporate houses as DSCL, ITC, Tata group, etc to increase their retail expanse to rural India but recent reports indicated that rural retail had a tough ride for companies, the problems includes the fluctuating rural income, infrastructure support, consumer attitude, and local kirana stores which operate at lower costs, offer credit, deliver good at home, sometimes allow barter exchange this led to loses for many companies. In early 2010 Triveni Engineering shut its rural retail arm, Khushali Bazaar, after incurring a loss of Rs 19 crore in five years (The Next Rural Economies: 2009). ITC has not expanded its Choupal Sagaar business for the past few years. Godrej sold its Aadhaar rural retail business to the Future Group and the latter revamped it into a wholesale format. Hariyali Kisan Bazaar had to shut at least 70 outlets over the past couple of years. Thus we need to understand that rural market is a lot different from the urban market as the customer attitude is different, the customer profile is different, the customer needs are different and we need to study the consumer behaviour in order to tap the rural market. The paper attempts to find out the rural retail acceptance among the rural consumer and to explore what values should be incorporated to tap the largest potential market in the world.
Cost Of Quality In Construction Industry
Author:P. Indhira Devi, G. Chitra
Volume: 1 | Issue no: 1-2013 | Pagination: 45-49
In quality management, the use of cost as a measure of performance has been recognized and this is usually known as the Cost of Quality (COQ) or Quality Cost. The usefulness and importance of knowing the Cost of Quality in manufacturing are well known. This is not so in the construction industry. Since there are differences in the nature and characteristics of the processes and environments of the two industries, it is difficult to assess whether similar quality cost concepts can be used in construction. One can only speculate that if the manufacturing industries can get benefit from quantifying quality costs then there should also be benefit to construction. Theoretically, it seems easy to apply the quality cost concept into the design and construction phases of a civil engineering project. In practice, it is quite complex and can be difficult. This paper initially presents a methodology for assessing the 'complete' COQ for construction projects. It also presents COQ model for determining optimum level of quality cost. Finally, techniques to reduce the COQ in construction industry are investigated.
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