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Business, Management and Accounting >
International Journal of Marketing And Human Resource Management (IJMHRM)
| ISSN:0976- 643X
Editor in chief:Dr. Pon Ramalingam
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Browse by Volumes
Travelers Satisfaction Towards Tourist Destinations (An Empirical Study With Special Reference To The Nilgiri)
Author:M. Praveen,Dr. R. Manju Priya.
Volume: 7 | Issue no: 3-2016 | Pagination: 1-7
The objective this research paper is develops a destination loyalty theoretical model by using tourist perception, destination image and tourist satisfaction. These study analysis components, attributes, factor influencing the destination image and examine the tourist satisfaction and determinants of destination loyalty. This is a conceptual paper attempts at evaluating recent empirical on destination image, tourist satisfaction and loyalty. The conceptual framework model is developed on the basis of existing theoretical and empirical research in the field of destination marketing. The models include four constructs. Tourist Perception constructs has been influenced by factors like Travel Environment, Natural Attractions, Entertainments and Infrastructure, Destination Safety & Cleanness, Friendly Local Community & Clam Atmosphere The satisfaction construct has been influenced by factors like Entertainments, Destination Attractions and Atmosphere, Accommodation, Food, Transportation Services and Shopping.
Customer Engagement On Social Media: Understanding The Functional Perspectives Of Social Media Towards Customer Engagement
Author:Dr. Meenakshi Tomar And Dr. Krishan K Pandey,Dr. Devendra K Punia.
Volume: 7 | Issue no: 3-2016 | Pagination: 1-4
Social media is the fastest growing area of interest among marketing academicians; however the focus is largely on uses, usage, tools and tactics than understanding where social media might fit in an integrated marketing communication mix with respect to customer engagement. This study aims at highlighting the functional perspectives of social media which contribute towards active customer engagement that benefit the companies in multiple ways. With the help of extensive literature review the study has given justifiable reasons to companies for adopting social media as one of supportive mediums along with traditional media to enrich customer engagement. The findings are of interest to marketers like to explore opportunities unfolded by social media with its functional benefit.
A Review Of Customer Satisfaction For Indian Postal Services
Author:Dr. Charusheela Birajdar,Prof. Akshata Joshi.
Volume: 7 | Issue no: 3-2016 | Pagination: 1-11
The customer or client is an asset to every organization which is to be maintained carefully. Today's marketing is a customer oriented. Hence the customer is treated as profit centre of the organization. All the employees including management must be involved in providing quality services to the customers. Providing the quality services is the key for satisfying and retaining the customers. The concept of quality is supposed to be antecedent of customer satisafction. Customer satisfaction is the most widely used tool for measuring the performance of the business. Customer satisfaction is the judgement made by the customer after receiving the services. The complexity of the concept of customer satisfaction is motivating researchers and professionals since so many years for innovating new ideas to enhance customer satisfaction. The private sector companies as well as government owned organizations are keen about satisfying the needs of their customers. Indian Post office is one of the oldest and renowned governments owned institution with strong customer base. It is having a brand image and trust in the minds of customers. Due to globalisation India Post is facing the acute competition from other strong competitors. The concious efforts need to be made by India post for improving the overall quality of services. The department of post is trying to make necessary improvements in service delivery process.
Service Quality Gap In Omni Bus Services In Tamilnadu - A Captious Analysis
Author:S.R. Easwari,Dr. S. Nadarajan.
Volume: 7 | Issue no: 3-2016 | Pagination: 1-8
The purpose of the study is to analyse the service quality gap in omni bus services. In order to analyse the above objective 'T' test was used for the purpose of the study. The passengers are classified into two important groups on the basis of their nativity namely rural and urban passengers. The sample respondents are selected from 10 important cities in Tamilnadu. The service providers should realize the actual need of both the segments and try to provide the service according to the level of expectation from both the segment. The service providers should try to formulate suitable strategies to fill the gap.
Customer Based Brand Equity Measurement: A Case Study Of Grameenphone Ltd
Volume: 7 | Issue no: 3-2016 | Pagination: 1-14
The paper aims to measure the Brand Equity of Grameenphone Ltd. (GP) in terms of Customers based Brand Equity. To measure this, Millward Brown's Brand Dynamics Pyramid & Keller's CBBE (Customer Based Brand Equity) Model have been used. The reason for using more than one theory to measure the brand equity is to get an authentic result. To measure the Customer based brand equity, a survey had been constructed in 208 respondents who are users or non-users of GrameenPhone. In developing the Brand Pyramid of Grameenphone the value given in each element represents its extent of consumer brand awareness to recall and recognition.
The Effect Of Personal Situation And Service Quality On The Relationship Performance Of Bni Personal Banking
Author:Dr. I Wayan Jaman Adi Putra.
Volume: 7 | Issue no: 3-2016 | Pagination: 1-9
The objectives of this research are to discover these following items: (1) the effect of customer's personal situation (demography, lifestyle, and personality) on the service quality (tangible, empathy, reliability, responsiveness, assurance) of bank which perceived by customers and (2) the effect of customer personal situation and service quality on customer relationship performance (financial, social, and customization bonds). The sources of data are all customers of BNI Personal Banking at each branch office of BNI banks who offered BNI Personal Banking in marketing area of East Java. The 144 respondents were chosen by using proportionally random sampling technique. The method of collecting the data is questionnaire and interview. The method of analysis is: (1) descriptive analysis and (2) hypothesis testing by Structural Equation Modeling (SEM).The results of hypothesis testing are: (1) the personal situation of customer (demography, lifestyle, and personality) are influencing positively and significant on service quality (tangible, empathy, reliability, responsiveness, assurance) of bank which perceived by customer of BNI Personal Banking and (2) the personal situation of customer and service quality which effect positively and significantly on customers' relationship performance (financial bonds, social bonds, customization bonds).
A Conceptual Study On The Impact Of Role Efficacy On The Motivation Levels Of Employees
Author:Ruchika Malik And Tanavi Madappa,Dr. Ravinder Kaur,Dr. Jaya Chitranshi.
Volume: 7 | Issue no: 3-2016 | Pagination: 1-8
The competitive corporate world today has been seeing various instances of sudden rise in attrition because of which a company loses its key resources. Several studies that have been carried out in this regard indicate that various aspects of occupant's role such as perception and expectation tend to motivate the employee, thereby making him perform better. Hence, many organisations across industries have implemented certain strategies to implement this and one of them is establishing role efficacy and have seen various instances of success too. This is because role efficacy significantly contributes in improving an organisation's performance and is said to have a huge impact on the various aspects of an employee's working in an organisation. The top level management has to keep its internal customers motivated to a large extent so as to satisfy the needs of its external customers and keep them motivated in the best possible way. This paper involves the analysis of the correlation between role efficacy and motivation levels of employees by carrying out a review based research consisting of 55 papers relevant to the topic. Key findings of the review paper are that, there is a positive relation between role efficacy and motivation levels of an employee which has not been carried out in any of the past researches. Also the researchers have concluded that different aspects of role efficacy impact different grades of employees. The study has been restricted to secondary data consisting of research papers by other eminent authors. This study implies that organisations can work to improve role efficacy among employees thereby improving the motivation levels. This would indirectly improve its productivity as a whole specifically, organisations must look for ways to improve role efficacy along with other factors which affect role efficacy.
A Comparative Analysis Between Air India And Air Arabia Airline Services Internal And External Environmental Factors
Author:S. Aisha Rani,Dr. M. Shiek Mohamed
Volume: 7 | Issue no: 3-2016 | Pagination: 1-9
Air India Ltd. (Air India) provides domestic and international passenger and cargo transportation services. Strong fleet network, comprehensive services and star alliance are the company's major strengths, whereas lawsuit and technical glitches in aircraft remain areas of concern. Air Arabia PJSC (Air Arabia) is a low-cost carrier (LCC) based in the UAE. The company provides domestic and international air transport services for passengers and cargo. Air Arabia also offers other services such as trading of aircraft, spare parts and telecommunications devices, along with aviation training and aircraft repairs and maintenance activities.
Importance Of Innovative Human Resource Practices In Promoting Organizational Citizenship Behaviors
Author:Manu Melwin Joy,Beena V S,Merry Joe Chiramel,Ramesh Krishnan.
Volume: 7 | Issue no: 2-2016 | Pagination: 1-6
In-depth researches on organizational citizenship behaviors (OCB) have considered OCB as a bundle of positive behaviors that enhances organizational productivity. These behaviors describe the actions in which individuals are prepared to go above and beyond their stipulated roles requirements to work towards achieving strategic goals. Many studies have shown that OCB are positively connected to indicators of individual, group and firm performance. Researchers have unanimously stated that OCB is the cheapest and cost effective way for creating competence and reach organizational effectiveness. So far, OCB has been argued as one of the important predictors of firm performance. However, the antecedents of OCB are not thoroughly explored. An extensive body of literature has investigated the relationship between OCB and innovative human resource practices. While these studies have proven both constructs to be interesting and useful in organizational context, questions remain whether these practices influence individual or organizational factors of OCB. This paper focuses on clearly defining the relationship between innovative human resource practices and OCB. The study examines the various existing definitions of the two constructs along with the five dimensions of OCB. 400 professionals employed in 25 software firms were included in the study and responses were collected with the help of structured questionnaires. Results obtained with the help of multiple regression showed that innovative human resource practices have a strong impact on organizational citizenship behaviors. In depth analysis has shown that innovative human resource practices have a great impact on the altruism, courtesy and civic virtue dimensions of organizational citizenship behaviors.
"Green Marketing" Potential As Measures From Consumer'S Purchasing Behaviours
Author:Dr. Mehal Pandya.
Volume: 7 | Issue no: 2-2016 | Pagination: 1-14
Environmental problems have led government and companies increasingly shift their focus on green marketing and green products. Consumers today also are a stakeholder of this initiative as without them all the efforts in this regards would fail. Green Marketing has become an important strategy in businesses since the international rise of environmental awareness among countries. With greater awareness rising among the public, especially with reference to the global warming and climate change phenomenon, people have become cautious with regards to their purchases, specifically towards the nature of purchased products. As green marketing continues therefore to evolve not only into a strategy but into a platform across the world, India is still at the onset of a green marketing phenomenon. To therefore assess the direction of this phenomenon, the study is aimed at determining the green marketing potential in India as assessed through the perspective of consumers. Environmental Awareness and Consumer Behaviour was used in order to assess the presence of a green potential in India. As environmental awareness is able to serve a clear purpose for green consumerism, consumer behaviour is able to show the applicative potential of green consumerism. Through questionnaires, results of the study were able to reveal a strong green potential existing in India, both with positive indicators within environmental awareness and consumer behaviour.
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